Sales & Sustainability

Podcast & Blog

Suzan Alakas 1/19/26 Suzan Alakas 1/19/26

A huge opportunity being missed at Trade Show Events

Suzan Alakas 1/7/26 Suzan Alakas 1/7/26

what is deliberate sales practice and how to cultivate rare and valuable sales skills

Suzan Alakas 12/2/25 Suzan Alakas 12/2/25

The main objective of trade show training is to improve trade show / expo sales force effectiveness and maximize ROI.

Suzan Alakas 11/26/25 Suzan Alakas 11/26/25

This story begins with my move from California to Finland in 2016…

Suzan Alakas 11/19/25 Suzan Alakas 11/19/25

1) Trust lowers friction

When buyers feel respected, they share what matters sooner…

Suzan Alakas 11/18/25 Suzan Alakas 11/18/25

Sustainable selling is grounded in transparency, honesty, and respect…