A Proven Sales Method,
Applied to Your Business
Through exclusive agreement with Madison Company, Norlumen offers Madison Method™ sales programs in Europe.
The Madison Method™ is a set of three interlocking training components essential for the development of every sales professional:
Practical
Individualized
Continuous
1. Practical
and Field Oriented
Most sales training programs are heavily based on theories. While the need for such training is essential to the exposure to new ideas and methodologies, unless supported by practical application, most of what is presented is not properly applied by sales personnel receiving the training.
The Madison Method provides practical field applications. Systems, forms, guidelines as well as activities are all developed and customized during the Madison Method training sessions to ensure trainees are equipped with the proper tools for immediate field use.
2. Individualized, Planned Development
We believe lasting change happens one person at a time.
Our coaching is customized to each role and person, so your sales personnel have personalized next steps that they can use right away in calls, meetings and pipeline reviews.
We start with interactive workshops and continue with in-field coaching for sales reps and sales managers.
This helps teams practice skills, use them in live deals and strengthen habits - week after week.
3. Continuous Training
Unlike many other training programs, the Madison Method emphasizes the need for continuous training.
Norlumen, internal trainers and sales managers reinforce new skills - resulting in deeper learning, development and building new sales habits.
Training is conducted in classroom/office settings AND in the field through regularly scheduled FOJT (Field-On-The-Job Training) sessions.
Contact us
If our approach resonates, contact us to explore which of our programs best addresses your company’s needs and goals.