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Integrity-First
Ways of Working

At Norlumen, we work to increase the sales performance of values-driven, sustainability-minded companies.

When you grow, the impact multiplies:

  • Customers are respected

  • The environment is considered, and

  • Society benefits from transparency and responsibility.

We help values-led teams sell in ways they feel proud of - and that grow the business.

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Who we serve

We work with companies that hold high sustainability and ethical standards.

We build on what your culture already values - transparent conversations, social responsibility, and respectful selling - and make those strengths repeatable at scale.

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Tailored to each individual

We believe lasting change happens one person at a time.

Our coaching is customized to each role and person, so your sales personnel have personalized next steps that they can use right away in calls, meetings and pipeline reviews.

We start with interactive workshops and continue with in-field coaching for sales reps and sales managers.

This helps teams practice skills, use them in live deals and strengthen habits - week after week.

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Proven in the Field

Norlumen delivers the Madison Method™ suite of sales training programs that span 30+ years, with thousands of sales professionals trained around the world across many industries.

This depth of experience shapes how we teach, coach and report, and we continuously improve our programs to better serve you.

See our programs →

Contact us

Contact us to book a short discovery call to explore fit and next steps.