Improving Sales Performance -
through Growth, Change and Challenges

Practical Solutions to Optimize B2B Sales Performance

Our proven sales programs combine practical classroom training and structured processes with continuous one-on-one coaching on live opportunities - strengthening your team’s everyday sales habits and effectiveness.

Explore Our Programs

Established Programs. International Experience.

Delivered across industries and markets by Norlumen
and other Madison Method™ partners

Blue user avatar icon with a circular head and a semi-circular shoulders.

10 000+

sales professionals trained

Blue globe representing the Earth or international scope.

36

countries delivered

Outline of a calendar with a blank white page in the center.

30+

years of sales training

Trusted by leaders

  • "Positive ROI"

    The measurable and positive impact on our sales organization's engagement and performance has resulted in a very positive ROI. Particularly the hands-on, in the field engagement is a strength rarely found in typical consulting firms.

    -EVP, Integrated Logistics Company

  • "Very satisfied with the process and results obtained"

    Following the completion of the sales audit, we were provided with detailed and accurate report including field relevant, actionable recommendations. We were very satisfied with the process and the results obtained.

    -General Manager, Medical Device Company

  • "Actionable recommendations for improvements"

    The Sales CheckUp™ audit gave me a new view on our organization. The hands on and practical approach is useful and provides actionable recommendations for improvements of the sales organization.

    -CEO, International Services Provider

  • "Identified the true strengths and weakness"

    Not only were our sales personnel interviewed in an office environment but they were also accompanied during customer calls to identify the true strengths and weakness through detailed field observations.

    -General Manager, Medical Device Company

  • "Very useful in helping our newly hired business development executive"

    I felt the insights and action plan we created together were very useful in helping our newly hired business development executive approach his role more successfully.

    -CEO, Market Research Agency

Increased Sales Productivity and Effectiveness

sales team

Missed forecasts, inconsistent results or a changing organization can bring different development needs into focus. You may be introducing new products, entering new markets or aligning your team around a new strategy.

Whether you’re addressing an immediate challenge or investing in longer-term development, we’ll work with you to identify your priorities and shape a training and coaching program that helps your sales team meet your commercial goals.

A Proven Method. Practical Application. Lasting Habits.

one-on-one coaching

Strengthen foundational selling skills with Madison Method™ programs, proven techniques and tools, and interactive classroom practice. Training activities reflect your products, customers and business situations, so the learning is relevant from the start.

Through continuous one-on-one coaching on live opportunities, your sales team can apply these techniques, receive individual feedback and work through challenges as they arise. This repeated practice turns learning into consistent habits.

See our approach →

Practical Sales Training and Coaching Programs

We specializing in improving the effectiveness and productivity of sales organizations with Madison Method™ programs. Training and development activities of sales personnel are based on "practical, not theoretical" training and coaching services.

Two women having a conversation in a modern office setting, one holding a document, smiling and wearing glasses.

Sales CheckUp™
(Sales Force Assessment)

Field observation and one-on-one interviews to pinpoint what’s working and what’s missing - plus a clear, prioritized improvement plan for your sales department.

Sales team practicing consultative skills during a workshop

E.P.I.C.+™
Sales Force Effectiveness (SFE)

A comprehensive, proprietary, and validated SFE program to change the way the sales force thinks, acts, manages and sells. Generates genuine culture and habits change within the organization for higher productivity and more predictable revenue.

Three men in business attire at a trade show or conference, examining electronic equipment on a table. One man is using a tablet, the second is pointing at the device, and the third is looking at the equipment closely.

PTS™
Practical Training Series

A wide range of specialized sales training programs for specific skills, roles and situations including: Key Account Management (KAM), Sales Management, Trade Show Training, Time Management and many more.

See all of our programs →

Contact Us


Whether you’re navigating change or looking to strengthen your sales force’s overall effectiveness, let’s explore if our practical training and coaching approach could help you achieve your commercial goals.